Local Search Engine Optimization (SEO) Services

Local Search Engine Optimization (SEO) is a segment of search engine optimization that focuses on optimizing a business’ website and online presence to improve its visibility and ranking in local search results. It involves various strategies and techniques aimed at attracting more local customers and driving targeted traffic to a business’s physical location or service area. The primary goal of local SEO is to ensure that a business appears prominently in relevant local search queries, typically including location-specific keywords or phrases. This is particularly important for businesses that primarily serve a local customer base, such as brick-and-mortar stores, restaurants, healthcare providers, service professionals, and other local businesses.

Performing Local SEO is crucial for local service businesses for many reasons. Carefully researched and executed local SEO campaigns will help to increase your online visibility so your business prominently appears in local search results related to your service offerings—a difference of just a couple ranks can help skyrocket the number of impressions, clicks, calls, and leads you generate from a highly relevant, locally targeted audience.

Our Local SEO system demands that your business generate positive reviews online, which can in-turn increase the trust and credibility of your business from the customer’s perspective. The power of customer reviews can be a highly effective way to grow your business, being a cyclical source of revenue momentum. All of this considered, Local SEO is a very cost-effective marketing strategy that all local businesses should employ to win more market share and create an organic, sustainable revenue-driving machine that does not rely solely on advertising to bring new, local customers.

Local SEO involves a combination of on-page optimization, off-page optimization, and local business listing management. Some key factors of local SEO include:

• Google Business Profile Optimization: Creating and optimizing your Google Business Profile (formerly Google My Business) listing is crucial for local SEO. It involves providing accurate and current information about your business, including name, address, phone number, website, business hours, and service categories.
• Local Keyword Research: Identifying and targeting relevant keywords with local search intent is essential. These keywords typically include the name of the city, town, or region along with the product or service offered (e.g., “Best plumbers in Dallas”)
• On-Page Optimization: Optimizing website content, meta tags, headings, and URLs to include local keywords can help search engines understand the local relevance of the website.
• NAP Consistency: Ensuring consistent and accurate Name, Address, and Phone Number (NAP) information across various online directories, citations, and listings is crucial for local SEO. Inconsistent NAP data can confuse search engines and potential customers, leading to search engine ranking penalties.
• Online Reviews and Ratings: Encouraging and managing online reviews and ratings from customers can boost local SEO. Positive reviews signal credibility and trustworthiness to search engines and potential customers.
• Local Citations: Building citations on reputable online directories, business listings, and review websites can enhance a business’s visibility in local search results.
• Local Link Building: Acquiring high-quality backlinks from locally relevant sources can improve local SEO. This may include local newspapers, blogs, industry associations, or community websites. The goal is to win “editorial” links.
• Mobile Optimization: Ensuring that the website is mobile-friendly is crucial for local SEO, as a significant portion of local searches is conducted on mobile devices. Google can actually check this using their Google Search Console (GSC) platform, and provide actionable recommendations to make your website’s mobile version more optimized.

Getting started with Command’s Local SEO marketing is simple. Just use the form at the bottom of this page to contact us and a member of our Growth team will contact you with more information. We will provide you with a customized proposal detailing the steps we will take to drive your business’ local SEO strength to start getting found and contacted by local consumers who are searching for your services.

Yes, we will provide a local search audit for all new customers, to diagnose the factors holding them back from ranking higher for local search queries related to their service offerings. After the local SEO audit, we move to on-site, local SEO tactics, such as location landing pages, page titles, meta descriptions, copywriting, and more. Once their website is optimized, we move to off-site, local SEO strategies such as Google Business Profile (GBP) optimization, review generation, listing management, local link building, and more.

We also provide Technical SEO Audits & Repairs, and Organic SEO services.